Monthly Archives: October 2012

BYOB: Good news or bad news for restaurants?

The new BYOB move allows customers to bring their own bottles of wine to restaurants in exchange for a $5-$25 corkage fee. While the announcement may seem to benefit costumers, is this a good news or bad news for restaurants? … Continue reading

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Retailers threatened by Dollar Store

As one of the fastest-growing sector in Canadian retailing, dollar stores are seen as threats by retailers including WalMart, Target, and Canadian Tire. As the Canadian market leader Dollarama Inc. expands aggressively and is now appealing to middle-class as well … Continue reading

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The new standard for strategic marketing?

Microsoft Corp. has launched a new interactive way to advertise to consumers, called NUads on Xbox Kinect. This interactive marketing strategy allows users of the Xbox to interact with ads by completing engaging quizzes or answering poll questions about a … Continue reading

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The Hype of Apple Products

 With the news of the iPhone 5 being released into the market, consumers camped outside stores at least 12 hours prior to the product being available for sale, this being a normal occurrence whenever a new Apple product is released. … Continue reading

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