With more people “glued” onto the Internet, the Internet has truly become a place where people can connect with others. Businesses can take advantage of this opportunity and “connect” with their customers. Having successful social media will allow one company to excel greatly. Advertisements on the side of popular Internet places, such as facebook, will allow many people to come in contact with the store. Presently, newspaper advertisements are obsolete. Not many people are relying on newspaper to provide them with new, instead gadgets such as the itouch and smart phones will allow a person to connect to the Internet and receive the same information for free. Television advertisements are also more costly, therefore advertisements on websites may be one of the cost effective ways to capture people’s attention about the store/ company. Many large companies are turning to social media to help gain customers. Disney, for example, launched a website for its customers to upload their picture and allow other people to see it. Although Disney will have to spend money on this website, however, it will help gain customers. People seeing other people’s picture may motivate them to “go try” the rides for themselves hence Disney earning more revenue. With more people than ever, blogging and actively participating in social network sites such as facebook, hotmail, and twitter, business can take advantage and make people recognize themselves there.
