Burger King has started to expand its market into Russia where its major competitor McDonald’s has already set foot in 20 years ago. This is a big risk as McDonald’s has already 240 restaurants in Moscow alone. The strengththat Burger King posses over McDonald’s would be bringing something new. Even though the prices in Burger King are slightly higher than McDonald’s, it is still considerably cheap in respect to other restaurants. However, like all the fast food chain restaurants, it will have to compete with McDonald’s which is not an easy task to do. Burger King making the decision to ultimately expand into the Russian Market also means that their research team has found that it is worth them to spend billions of dollar on establishing the brand name and opening branches all across the country. Not only does McDonald’s poses a big threat, other fast food restaurant looking ot expand into the Russian market is as well. Dunkin’ Donuts, one of the largest restaurant known for serving coffee and donuts are also planning onto expanding their market into Russia as well. In order for Burger King to succeed they must first be able to gain a good first impression and be able to provide good services that will keep customers loyal to them.
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