Shoppers Drug Mart is currently trying to offer more banking options to its customers. By mainly selling prescription drugs, and other over the counter drugs, Shoppers Drug Mart has limited products to offer customers. In order to be successful, it will have to gain many customers in a very competitive market. With Loblaw and Canadian Tire already offering banking services to people, Shoppers will need to find a way to attract customers. The question is does Shoppers have the system and money to accomplish this? Security will be a main issue that will rise up. Will they need to invent/ create a better safer system that customers will feel more secured about? What about locations? Brands? Other banks? These are all questions Shoppers will need to consider. One of the reasons as to why Shoppers is heading into this direction is because they are losing money on selling pharmacy items only. Shoppers originally already offered a credit card through a joint operation with MBNA before adding more services in the finance area. This means that Shoppers probably have analyzed and decided that it will gain more revenue by adding this service and has predicted that more than enough customers will be attracted to the offer. As this is not a minor decision, Shopper will need to make sure that their analysis and prediction will be correct or else the consequences will be severe.
