This post is basically applying the concepts that I’ve learned in class using MacDonald’s as an example.
MacDonald’s is a fast food restaurant with high rivalry. However, it has been a successful business because it is able to maintain the position of first in the fast food category. Although there are many other competitors among the fast food restaurants, MacDonald’s is the first at providing food at a cheap and convenient locations. Therefore, in summary, its point of parity is a fast food restaurant and its point of difference is that it is quick and cheap and there are many branches located throughout the world. If I had to do a very brief SWOT analysis on it, I would say its strength is that it has a strong brand name, convenient locations, and cheap food. Weakness is obesity is becoming a problem, need to find create more healthy foods. People are more health conscience therefore MacDonald’s is finding lowering sales. Opportunities-if Mcdonalds is able to create more healthy foods at the same price, it will have a major potential to grow even more. Threats – increasing competition. If I had to make a value proposition for MacDonald’s it would go like this -> To people who want affordable, fast food. McDonalds is a fast food that has affordable foods that many convenient locations to buy from.
