Zappos, a highly sucessful company, displays properties of that of an entrepreneurial company.
First of all, they created a new method in which they were able to provide products and services that no company has done before. And it is because of this innovation they are able to generate great amount of revenue and keeping their cost low.
Second of all, they were able to capture a much larger market since they were a Internet based organization. Because of being sucessful in this area, their speed of wealth creation was substantially quick.
Third of all the company structure, itself, is a noteworthy factor. The way of organizing the people, and their culture is a big risk. In a laid back environment there is always a possibility that employee may not fulfill their responsibilities to the best of their abilities, however, Zappos created an atmosphere that was pleasing to the employees which generated high job satisfaction leading to great productivity.
