Keeping Advertisement Simple May Be More Effective Than You Think

For this post I decided that I would search around the internet to find some marketing-related blogging sites and see what I would find. I came across this blog that taught people how to create  popular online videos advertisements (http://marketing-expert.blogspot.com/). I’m sure we have all seen online video advertisement whether its the ad that pops up before you can get to the video you want to watch or a random or a random clip that plays every time you want to go to a different page.

One advice the blog mentioned was to keep the video simple. I have seen way too many advertisements that did not promote themselves very well because they used methods that didn’t really help promoted their product. For example, I have seen this commercial on television and online selling apartments somewhere in Vancouver. Throughout the whole commercial, all I saw were young people in bright clothes dancing and enjoying themselves. At first I thought it was a clothes commercial, but I though it was weird since they didn’t show any signs of their brand or logo, but at the end they showed a picture of the building and that was when I knew what it was trying to sell. In my opinion, it would’ve been better if they showed the inside of the apartment instead or show the special features the apartment comes with. This may sound a little too simple, but at least I would’ve known what they were trying to sell or the message they were trying to convey.

September 25, 2011Permalink Leave a comment

Introduction

Hi, my name is Melissa. The reason as to why I’m taking the course is mainly because it’s in the standard timetable. Although I do not think this is the option I will choose in my third year, it would be wise for me to learn how this course links to other topics in other courses.

Having lived for 18 years, I have been constantly bombarded with advertisements. My favourite form of advertisement is when companies hand-out products to promote themselves. In one way it helps them since it does get their brand into the public, and this in turn helps me since I get something for free!

Another piece of information about me is that I hope to find a career related to sustainability or from a not-for-profit company. I’ve always been interested in environmental issues and I’ve always had a passion for helping others, so hopefully I can find something in that area.  

 

September 19, 2011Permalink Leave a comment