The death of Steve Jobs was not sudden, however very sad. Everyone knows that the only reason as to why Apple is so successful because of Steve Jobs. I was browsing on other classmates’ blogs and I came across one, that was talking about Apple as well. (https://blogs.ubc.ca/michellealexandriatek/)
First of all I would like to talk about Apple and the brand itself. Currently, in all my classes, I have failed to not see a Mac computer in any of my lectures. I remember one of my professors did a poll and it ended up with 50% of the students had Mac and %50 had PC. Apple has created the Mac and gave the image of cool, and creative to all its users. Other Apple products also give off the same feeling.
Most of the people who own a Mac, also own a ipod, or itouch or iphone. This shows that many people are loyal to this brand. As said before, brand loyalty is very important to a company as it takes a lot less money to keep a customer than to attract new customers. Apple makes sure that customers stay loyal to their brand by not only providing them with creative, innovative products, but also improves them as time and new technology appears. By providing updated version of a product, Apple is able to earn a great amount of revenue.
Another interesting strategy Apple uses, is that it doesn’t have many discounts on its products. By doing this, it gives off the feeling of a higher-end company that doesn’t have to rely on sales to clear its inventory. And by buying products from this company, it also gives the customer a higher-class feeling.