Marketing Blog #4

I stumbled across a classmate’s blog (https://blogs.ubc.ca/brandonregier/) talking about how some companies are selling supplements that can “build better bodies”. Reading about this topic reminded me the weight-loss program Jenny Craig. They are a very successful weight loss/management, nutrition company. I think the marketing group of the company did a very good job in creating the marketing mix. First of all their service is much needed in a growing obese-population in North America and their timing was perfect to enter the market when people were becoming more health-conscious. Jenny Craig identified the customer’s needs and delivered the program at an appropriate time. The center locations are situated in large communities so make sure it can sustain itself, and provide convenience to the customers living in the area. And while providing a much-needed service, along with perfect timing and location, the company also made sure to promote. Television advertisements were one of the ways they promoted. If I remembered correctly, they showed clients that successfullylost a substantial amount of weight and a testimony from them. This appeals and motivates individuals that looks likes person on the advertisement before the program in hopes of looking like the person after the program. Although I am not sure of the success rate of the program, but the timing and promotion Jenny Craig made led to their success in the market.

 

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