Controversy regarding Lululemon’s workout pants have been brewing throughout the year, and now founder Chip Wilson has decided to contribute another reason as to why their products are pilling: the pants just don’t work on some body types. Is this comment a jab at women who are plus-sized? The debate has been split into two sides, as per usual, with one being the shocked audience who are offended by Wilson’s words; while the other are unaffected and don’t take the comment personally. I found this news intriguing, as we had recently discussed Lululemon’s CSR propositions in class. WIlson’s comment greatly contradicts the company’s vision for people to live long, healthy and fun lives. Though their brand is creating shared value and trying to expand total profit while being socially responsible, is it really ethical for the founder of the company to be implying that their products shouldn’t be worn by plus-size women? Just a simple comment like that could potentially harm Lululemon’s image, which would lead to a decrease in demand for their products.
Wilson’s Apology Falls to Silent Critics
Through this news story, we can see how CSR and creating shared value also establishes a loyal consumer base and brand name. Therefore, the maintenance of their value propositions could make or break a company.