Melissa Lui

from hk || twenty || student

Category: Uncategorized

End of the Semester Reflection

Marketing, My First Impression. From my knowledge and what I heard from people, marketing is simply about how a company sells and launches its products.  Marketing is a field that is fun and enables people to incorporate and share their creativities and ideas. It sounds like a course that would be enjoyable, engaging, or basically just […]

Response to “How much skin is too much skin?”

Response to classmates, Cam Kroeker’s post:  “How much skin is too much skin?” Placing advertisements on girls’ thighs can be quite controversial. For example, in a feminist perspective, since the girls are being paid to advertise on their body parts, these girls can be seen as selling their body parts as walking billboards. In other […]

Misusing Photoshop, Creating False Advertisement.

With technology getting more advanced day by day, it is hard for advertisers to not take advantages of it. Undoubtedly, Photoshop is a good invention for the advertisement marker since it can beautify the pictures. Photoshop boosts up some of the colours that may not be very prominent in the background. In this way, these […]

Video? YouTube? A Must in Contenting Marketing?

I came across with this article last day, How Retailer Are Boosting Sales With B2C Video Content, and it caught my attention since I wrote about Content Marketing a month ago.  So now, I would like to continue from there but today, we will look at a particular content – Video. Video becomes a very popular […]

Response to “Creative Content Marketing in the UK – Winning Hearts, Minds & Wallets”

In his recent blog post, Creative Content Marketing in the UK – Winning Hearts, Minds & Wallets, Lee Oden talks about the trend of online and content marketing. Oden talks about the difficulties to sustain content marketing, especially on creating contents for your business or company on a continuous basis. However, if one does manage […]

Starbucks “Name Your Blend”

Starbucks has recently launched a online contest called “Name Your Blend” which is opened only to Canadians.  It is a chance for Starbucks’ lovers in Canada to rename the Blonde Roast – Veranda.   Why  is this for Canadians only? It is because that the Veranda blend is a success in Canada.  In average, Canadians […]

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