If any online marketers had to categorize me into one of the technographic segements , I would be either a spectator in some communities and a collector in others. I am a foodie and I do not only indulge in ready-to-eat meals but I also cook. Speaking of cooking, I abhor reading text only recipes because it is so hard to follow. Instead, I browse through Youtube videos and follow video demo instructions . I am very visual and watching video tutorials just make life way easier for me. Well thanks to Youtube, the miso grilled salmon has officially became my signature dish!
User generated tutorials are one of the most popular videos being watched online, in other words we all need help in one way or another. Google,a prominent player in the search engine area, has sensed the need of visual aid and recently brought the new tool to the public’s eye.
Introducing- Google Helpouts
The catch phrase: Get real help, with real people at real time perhaps has highlighted the uniqueness that this tool has to offer. Google has made a clever move by integrating its product through different functionalities such as doing the actual video call via Google Hangouts and payments through Google Wallet. The tool adopts a free-mium model which should be a lucrative method. However everyone is so accustomed to the free user-generated video tutorials, how luring would it be for users to pay different increments just for the need of real-time help? The questions arise, as help is sought from all over the world, will availability becomes a issue for certain helps that real-time becomes a issue? The online environment is always full of loopholes for hackers to invade, privacy and safety issue would be major concern for those real-time video calls. Although Google has already addressed the issue and enforce safeguards as a another layer of protections for its users but we shall wait and see the responses from the public after majority has adopted this new tool.
Leave a Reply