» Game vs. Survey My Idea My Opinion

Game vs. Survey

January 27th, 2011 · No Comments

As I was reading the textbook about market research, the Air Canada’s “Win the World” contest immediately came to my mind.

When I received the e-mail about this contest in the winter break, I played this online game which says I could win one of over 2,500 instant prizes out of boredom. Then I found out that this game is really cool and I just want to play again as the visual effect is just fantastic and it’s like a virtual fight tour with Air Canada. In that game, I can choose different destinations and I was asked several questions about the flight. For example, I was asked what I would do on that flight I chose, given the choices of listening to the music, watching a movie, or sleeping. Once I clicked the button, the option I chose was played in the video, say, if I chose sleep, the lady in the video would just lie down and take a snap. It’s like a story I created and I feel I’m the one who made this video. While I played this online game, I actually got to know more about Air Canada, such as the online check-in system. Also, Air Canada learnt about my preferences as to what I will do on a plane and other things. This is certainly a successful market research and promotion to me. After I played this game, I get to know more about Air Canada, and I get an impression that a flight with Air Canada will be very comfortable and convenient.

Therefore, this leads to my thinking about games vs surveys. To most people, games are far more interesting than surveys, and people tend to avoid boring surveys. If marketers make a really fun and informative game instead of conducting a questionare survey, I believe they will acquire their desired feedbacks more easily and better promote their products or services. Even though it costs more, the game style survey stands to benefit.