My Idea My Opinion

After reading “Marketing tip#4: Better pay attention to mobile” on Drew’s Marketing Minute blog, the idea of attracting consumers through mobile again came to my mind. As there’s a trend of more people using smartphones, the mobile users segment will be larger and larger. If we say the past 20 years are all about the internet, then in the next decade, the mobile will take over, since smartphones are far more convenient and accessible, and like Drew said, mobile devices will be the primary tool for most people to access the web by 2020.

With the emergence of iPhone, Blackbery, and Android phones, with numerous mobile apps to choose from, with the convenience and efficiency of the smartphones valued in this time-poor society, we spend enormous amount of time going mobile to check social media, explore the websites, take advantage of the utilities, and carries this little do-it-all wherever we go, whatever we do. Through the mobile market, the customers are most reachable since most of us goes mobile 24/7. There is a large potential in this market that every company should consider expanding their marketing channel outside the traditional range into the contemporary communication means of mobile. It’s not just a battle place for companies to launch product-related apps, but for them to make better use of  it to promote their company and products. Take the first-mover advantage to create mobile advertisements or launch a mobile store, and surely they will benefit from the large audience. With the widespread use of smartphones, inevitably, the mobile market will be increasingly competitive and crucial.

Blog referred to: Marketing tip #4: Better pay attention to mobile (Drew’s Marketing Minute blog)

http://www.drewsmarketingminute.com/2011/01/marketing-tip-pay-attention-to-mobile.html