My Idea My Opinion

Recently I read my classmate Weiyi’s blog about H&M launching eco-friendly clothing line. I’m quite interested in this new line as H&M is using entirely sustainable material for the “Conscious Collection” of the Apparel for men, women and children.

This new clothing line is using all sustainable material such as organic cotton, organic linen and recycled polyester, being part of H&M’s efforts to only use sustainable cotton by 2020. Launching “The Conscious Collection” in April 14th, these 69 pieces of clothing will be priced from $10 to $60, according to their site .

Personally, first thing I would think of is how does it feel to wear these clothes made from sustainable material. Does it feel the same as the normal cotton? Or, are the fabrics super scratchy? As long as it is comfortable to wear, I would prefer the ones with sustainable material to make a difference to our environment. By creating this new line of eco-friendly clothing, H&M is differentiating themselves from other brands to make their customers feel they are contributing to the environment by buying their clothes. Also, this adds value to their brand equity for not only being trendy, but eco-conscious as well. Still, this new line offers fairly affordable prices from $10 to $60, so that everyone can check it out without worrying about their budget. I wondered since when people have the impression that eco-friendly products are some kind of luxuries, that only those celebrities and rich businesspeople can afford to claim their superiority. The Conscious Collection, however, are telling us a different story. By purchasing these eco-friendly clothes, everyone can make a difference!