My Idea My Opinion

As the CUS elections stirring up, all candidate are doing what whey can to attract votes. To market their election campaign, they often utilize different approaches including social media, posters, booths, and personal connections.

This reminds me of the factors influencing the consumer decision process, which in this case, are influencing voters’ decisions.

Psychological factor: When candidates run for a certain position, they will have a mission of how they will work successfully in that position if elected. If the voter perceived it to be insightful and beneficial to themselves, they would vote for this candidate. Different people may have different perceptions, so the candidates will always set up booths to give out small gifts and also for them to actually talk to different voters and convey their message.

Situational factor: Peer pressure plays a significant role as well. When I was using my laptop in the CA lounge yesterday, my friend actually came to me with a small gift and asked me to vote for one of the candidate. I was feeling awkward as he first told me to log onto vista and where to vote. He did tell me the reasons to vote for this candidate and why he is a good fit for this position and how many of my friends supported him. In this situation, I just wouldn’t say no since I really cannot find a reason to not vote for him under that circumstance. All of the information I acquired at that short moment told me the candidate is just perfect. In this situation, I quickly made the decision to vote for him.

Social factor: As a reference group, friends’ opinions wil more or less influence one’s decisions.  So, if most of your friends are supporting one candidate, you are much more likely to vote for him/her.

All in all, when running an election campaign, the candidate should take these factors into consideration and come up with the best strategy, although this just adds on to their win as his/her capability for the position is the most important part.