My Idea My Opinion

As a loyal Google fan, I ‘m following Google’s news all the time. Recently I went across this blog post in BrandChannel “Google Goes Gaga for Lady Gaga“, then I found this idea terrific — Lady Gaga using Google Youtube for promotion of her new album, while Google promoting its interactive Q&A format and building its brand image.

Here’s an video of Lady Gaga introducing this new interactive feature of YouTube:

For Google, partnering with Lady Gaga not only promotes its new interactive video that can take questions and for viewers to vote on, more importantly, it helps build Google’s innovative brand image.

Lady Gaga is regarded as one of the most social-savvy pop star who enjoys extremely high popularity. With 8.9 million Twitter followers and 31 million likes of her Facebook page, she is absolutely the Queen of All Social Media. Google is gaining extraordinary attention by Lady Gaga spreading the word. Moreover, Lady Gaga walks at the frontier of fashion, and her exotic and innovative ideas never fail to catch our eyes. Being highly technology-based, Google is valued for being innovative, dynamic and user-friendly. They never lack genius ideas for innovation, which corresponds to Lady Gaga’s characteristic. People following Lady Gaga feels trendy. By building the connection between Google and Gaga, Google makes their customers feel they are actually at the frontier of the trend, they are leading the trend, and they are leading the technology.

Google going Gaga, Google pursuing innovation, Google building brand equity.