YouTube is now bringing more high quality videos online to attract more viewers. Remember the times when there’s no advertisements when you load your YouTube videos? Now, whenever you load a video on YouTube, an ad always comes with it before it starts to load. Exactly, that is one the marketing strategies that YouTube uses to make profits. Now, YouTube introduces a new marketing strategy – partnering with viewers and advertisers to produce high quality videos to serve niche interest. With that, YouTube is taking it to the next level – attract more viewers by producing high quality videos. Personally, I think YouTube has done a great done in both its marketing research and market research, which have successfully helped the company build a firm foundation in the market. However, one thing that came to my mind is that how should YouTube secure its spot in the market with its newly marketing strategy. Something YouTube should take into account is that how will its new marketing strategy bring profit, growth, and values to the company as a whole. Is this new marketing strategy that will make an impact in the short run or a significant influence in the long run?

Source: http://www.nytimes.com/2012/10/08/business/media/youtube-to-serve-niche-tastes-by-adding-channels.html?ref=technology

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