Everyone can be attracted by the giant MitcDonald’s cup which was located in the downtown Vancouver. At the time, McDonald’s was giving away free small cups of its brew for a two- week period, in an effort to attract new breakfast customers.\
Obviously, McDonald’s is good at advertising. Unlike traditional advertisement, this way can be more attractive and impressive. Meanwhile, McDonald’s can save a lot of costs because the fee is lower. However, I am not sure if this behavior need the permission of the government. Maybe, McDonald’s is expected to submit its marketing plan.
I prefer this way to advertise because customers can enjoy the advertisement. Under the overloaded information environment, in my opinion, what firms are supposed to do is not just let individuals remember their products, they should pay more attention to what kind of impressions customers may have on them, and whether customers are willing to buy their products. Another McDonald’s latest commercial called “He loves me” also brings a great fun.
This is about marketing strategies. For example, when people are attracted by the interesting advertisement of McDonald’s, they may think that it is also interesting to have meals in their restaurants. So, people can have a great impression on this restaurant and more likely to have meals there, and even trust their food easily. This is the real purpose of advertising.
reference: http://www.ibelieveinadv.com/2009/09/mcdonalds-free-coffee-pole/
