Decide inc is a customer-price research firm that gathers and analyzed the data of price changing, they tracks the prices of products ranging from flat-screen television to Barbie dolls each day for at least two years across a number of retailers and e-commerce websites. However, Decide do not track in-store prices, which differ from market to market. As a result, its finding do not reflect the “door buster” specials offered during Black Friday on limited items  found only in stores.

Obviously, the data offered by Decide can give us some information about price change throughout a year, and maybe we can know why Black Friday is not the best day  to shop for price deals.

Decide tells us that prices for some gift items are lowest before holiday and will be increasing with the coming of holiday. For example, the best time to buy UGG is September or October, at this time, the prices are lower than that in December. The average price of  a Samsung 46-inch “Professional” LCD television is around $1159 in October, but $1355 on Black Friday Day.

There are many reasons causing the situations above. The core one is called pricing strategy. Retailers may get a fifth or more sales of a whole year if they can have a good pricing strategy.

reference: http://online.wsj.com/article/SB10000872396390443615804578042700772445448.html

Posted: 10|7|12 at 10:32 pm. Filed under: Uncategorized.
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