In accounting, sunk cost should not influence your decision. For example, I have ordered food which tastes so bad, and I need to decide whether or not I order other food. The cost of food is sunk cost. I can either suffer the rest of meal by continuing to eat it, or I could eat […]

I learnt an interesting theory in Organizational Behavior class, and this is attribution theory. The theory suggests that when we observe what seems like atypical behavior by an individual, we try to make sense of it. We consider whether the individual is responsible for the behavior( the cause is internal), or whether something outside the […]

Many people may have the question about social entrepreneurs. Are they making money or looking for social good? A definition of social entrepreneurs is that social entrepreneurs are individuals with innovation solutions to society’s most pressing social problems, and they are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. […]

continue to the last one Market Method: The major factor leading to the success of Haagen-dazs in China is its marketing method. There are several things the company did: 1. choose a special position: the Haagen-dazs only open stores in the downtown area of big cities. This also make sure its brand position: fashion and […]

This is the prices of Haagen-dazs in different countries. country city The price of haagen-dazs GDP of 2011 Local currency Dollars China Guangzhou 33 5.16 1406 France Paris 3.8 4.75 5565 Singapore Singapore 5.9 4.61 9539 UK London 2.9 4.53 5719 Japan Tokyo 340 4.13 5631 Spain Madrid 2.85 3.56 4762 USA New York 3.99 3.99 7750 Haagen-dazs is a US ice […]