continue to the last one Market Method: The major factor leading to the success of Haagen-dazs in China is its marketing method. There are several things the company did: 1. choose a special position: the Haagen-dazs only open stores in the downtown area of big cities. This also make sure its brand position: fashion and […]

This is the prices of Haagen-dazs in different countries. country city The price of haagen-dazs GDP of 2011 Local currency Dollars China Guangzhou 33 5.16 1406 France Paris 3.8 4.75 5565 Singapore Singapore 5.9 4.61 9539 UK London 2.9 4.53 5719 Japan Tokyo 340 4.13 5631 Spain Madrid 2.85 3.56 4762 USA New York 3.99 3.99 7750 Haagen-dazs is a US ice […]

Models of pricing cost-plus pricing: ( the cost of producing the product+profit ) Forever 21 cut down the cost by hiring cheap labor and applying cheap design. Many workers in Forever 21 stores are minimum-wage high-school workers. Meanwhile, Forever 21 moves its production to Asia to pay less to workers. Forever 21 has faced more […]

Everyone can be attracted by the giant MitcDonald’s cup which was located in the downtown Vancouver. At the time, McDonald’s was giving away free small cups of its brew for a two- week period, in an effort to attract new breakfast customers.\ Obviously, McDonald’s is good at advertising. Unlike traditional advertisement, this way can be […]