As an innovative corporation that dominates the smartphone market, the introduction of the apple watch has evoked immense attention. In Ewan Spence’s blog post “Can Apple Disrupt The Luxury Watch Industry With A $10,000 Smartwatch?”(2014), the author discusses Apple’s ambitious entry into the traditional watch market, as its focus does not only limit to the smart watch industry.

 

The prices of the apple watch still remain obscure as only the start price of the Sport edition is disclosed to be at $349. Apple watch’s predicted price is less expensive when compared to the other luxury watch brands such as Rolex.

 

(https://www.apple.com/v/watch/a/images/og_apple_watch.jpg?201409162306)

In my opinion, in spite of many corporations’ enthusiasm to ignite the smart watch era, these attempts only resulted in the creations of repetitive gadgets that have never piqued consumer interest. While the concept of a smart watch is not original, one is unable to deny the success of the iPhone as well as Apple’s other technologies despite of the preexisting models. With further specifications are still to be made with the watch, its functionality will in the end become the deciding factor for its breakthrough in the smart watch industry. However, I believe it will be an extremely difficult endeavor for Apple to make its mark in the industry of the luxury watches since the target consumer do not focus on the watch’s performance but rather the status that the brand alludes to. While an apple watch may endow its wearer with an identity of a technology enthusiast, it represents a whole new field of competition that is completely different from the aim of the traditional luxury watch brand – a symbol of prestige. As the iwatch connotes an immense possibility in the watch market, uncertainties still remain in regards to its entrance into the luxury watch industry.

 

 

References:

http://www.forbes.com/sites/ewanspence/2014/09/17/apple-watch-could-cost-ten-thousand-dollars/

http://daringfireball.net/2014/09/apple_watch