Month: October 2010

Twitter recently revealed the most dramatic overhaul to its website since the social network’s debut four year ago. The newly enhanced Twitter.com change twitters mind of twitting via the original site.

When I see the news I was considering whether it is a tactics or a strategy. I finally figure out it is the strategy rather than a tactics.

First of all, based on the data that 78% of twitter use twitter.com at least part of the time and about half of all twitters use only website, it show  that provide an easier navigating on the website seems a revolution for most of the twitters. It has a long term effect on twitter’s develop. The website was redesigned so as to give people a more efficient way to get information. Thus there will be an increasing number of people who are willing twit via the website, and the hits of twitter will increase in a big extent.

Moreover, this change affects the firm’s overall direction. The target market will be enlarged by the easier navigating.  Twitters will not search for apps like TweetDeck, thus strengthen the supplier’s power and weaken threat of substitutes.

In the intensive competitive social media market, twitter’s decision on redesigned the website is also a perfect way to attract not only twitters but also those who want to invest on twitters. Thus the strategy provide a better chance for twitter to stand out in the market!

link :<span style=’font-size:8px;color:990000′>▀</span> <a target=_blank style=’color:0066cc;font-weight:bolder;font-size:14px’ href=http://cn.wsj.com/gb/20101009/ptk111405_ENversion.shtml?source=blog>Easier Navigating At Tweaked Twitter</a>

Facebook ,twitter ,myspace, msn, bolg have all became a fad. It not just only a trend of fashion,it also gradually become a mean of doing business.

It is reported that “78% customers trust peer recommendation only 14% of them trust advertisement

That shows social media has become one of the most reliable ways for customers to verify a product or service.

It happens every corner in our life. For instance before i choose my first-year course, i will go to “ratemyprofessor” to see the comments from students, which may influence my choiceof prof in a large extent.

As you can see social media—the mouth of the world will influence your choice.

Let’s back to the business field. Social media is both treat and opportunity for a company.

Every little single error a company made can be magnify in a large extent, so does the merit.

It is really easy to destroy a company’s reputation through social media.

As lots of people have found out the strong power of the social media, the business world also experience a increasing trend of ” immoral competition“. Some may use the SM spreading negative information to ruin thier competitors’ reputation prepensely.

So, here is a issue for every company who want to take advantage of SM to concern: how to use SM to help build brand reputation in the largest extent as well as avoid negative information’s ruin.