Daily Archives for December 1, 2010
Logo evolution!!!
If I ask you to brainstorming something about apple, you may say: iphone,ipad, ipod..etc, I believe that the first visual come in most people’s mind will be the white big apple logo. Most of the time, our first perception of … Continue reading
“I am lovin it”-brand building
When I did the case about the Olympic sponsorship, I notice that sponsoring an event now developed to be an effective way for the brand building. So what is brand building all about? According to Wikipedia, A good brand building … Continue reading