grow up with “Apple”
After reading Jacqueline Chen’s Blog about apple remind me of a new revolution apple will bring to the education market.
It is very obvious that technology could change the way students learn. Therefore passionate Steve also believed that the Education market could be an important foothold for Apple’s business over time. “Get students excited about the Mac in college and they become lifelong purchasers and evangelists.”.
Apple clearly find its attracness to the youth and have a long term plan to build the brand loyalty among this tech savyy generation.
Apple does not just approach those young users with its innovated, high-tech brand image but also actively seek the opportunity to build relationship in the education market where contain the majority of their young target market.
“Apple has quietly been working with publishers and textbook providers to help them see this vision: while Kindle has helped some well-off consumers experience a better way to consume their New York Times Bestseller’s fix, it has done nothing to help reduce the burden on average cash-strapped student wallet or back(pack). Apple aims to change this.
While not for everyone, Apple’s new iBooks Textbook platform will apply Apple’s ease of use to a traditionally murky process: publishing ebooks or textbooks. Naturally Apple’s solution will make it simple to publish directly to the iBookstore and is aimed squarely at students’ iPads. This becomes something of a virtuous cycle: faculty can easily publish custom books for their classes and require their students to use that book…which requires them to purchase an iPad.”
The economic are simple: just a few textbooks can cost a student more than an iPad and are likely to never be used again. And the missing element is finally provided: interactive content that compels students to learn anywhere and everywhere.
what i understand for Apple’s marketing strategy is that, i called it “growth strtratey” it start appeal customers in a very young age and make their life surround by apple product. Study with ibook, painting with ipad, surf internet using mac. apple accompany those target customers through their growth and make them just can’t live without apple product.