Logo evolution!!!
If I ask you to brainstorming something about apple, you may say: iphone,ipad, ipod..etc, I believe that the first visual come in most people’s mind will be the white big apple logo. Most of the time, our first perception of a brand is created by logo. Thus, logo is one of the most important virtual strategy which will help a company presents a brand. I recently working on the project of rebranding of the MBA society. Our first few meetings are all about the logo design. Thus remind me the topic about logo revolution.
When I search for the logo revolution, I got bunch of logo changes in most of big brands. Why do they want to change logo??
Take apple as an example, it change from the colourful apple to black and then be the pure white one. As we can see from apple, its logo changes along with the product development. White is the “brand color” for apple. Recent years, apples’s innovation oriented, delicate brand name and its white flagship products attracts increasing number of consumers in the electronic product market. The pure white logo exactly fits its innovated, delicate product and company image. When I worked on the group on the design of MBA society’s logo, the project manager first lead us think about what image this society create for pubic. The change made on the logo is along with the change in the company’s image. Logo evolution is actually a company’s change evolution. The one who position its product well on their target customers and choose the suitable logo for itself will win the war in the market .
Here is the link of the logo changes in 20 famous company.http://best-ad.blogspot.com/2008/08/evolution-of-logos.html
