Category: What i’ve learned

If I ask you to brainstorming something about apple, you may say: iphone,ipad, ipod..etc, I believe that the first visual come in most people’s mind will be the white big apple logo.  Most of the time, our first perception of a brand is created by logo. Thus, logo is one of the most important virtual strategy which will help a company presents a brand. I recently working on the project of rebranding  of the MBA society.  Our first few meetings are all about the logo design. Thus remind me the topic about logo revolution.

When I search for the logo revolution, I got bunch of logo changes in most of big brands. Why do they want to change logo??

Take apple as an example, it change from the colourful apple to black and then be the pure white one. As we can see from apple, its logo changes along with the product development.  White is the “brand color” for apple. Recent years, apples’s  innovation oriented, delicate brand name and its white flagship products attracts increasing number of consumers in the electronic product market. The pure white logo exactly fits its innovated, delicate product and company image.  When I worked on the group on the design of MBA society’s logo, the project manager first lead us think about what image this society create for pubic.  The change made on the logo is along with the change in the company’s image.  Logo evolution is actually a company’s change evolution.  The one who position its product well on their target customers and choose the suitable logo for itself will win the war in the market .

Here is the link of the logo changes in 20 famous company.http://best-ad.blogspot.com/2008/08/evolution-of-logos.html

Recently, I saw bunch of music video of “original songs” or “cover songs” on facebook, youtube which are made by different people. Some of them are awesome, even better than a prossional singer. That remind me of the “Ted Talk” I watched recently about the topic “how web video power global innovation?

In china Web video provide a chance for some called “singer on the network” to be famous, they upload their videos on line, if it is good, people will send it on BBS, facebook, then more and more people share it. It is the easiest way for one to get famous. If you think deeply the web video’s power, like the speaker Christ Anderson, you will find web video brings us lots of innovated ideas. There is a potential competition among the web videos. For those who made the music video themselves, they need to make it sounds better, looks better, be more interesting and innovated to attract people. It brings out the innovation. It is similar as the advertising. In order to attract your “target audience”, company should brainstorming for a more innovated idea to achieve the audience expansion. Using mass media as one of the marketing strategy, in some extent can boost the speed of innovation world widely.

Moreover, I saw a comments on the youtube said “I have learnt more in the last year from youtube than i did 17 years from school and college. Amazing source of information.”

Web videos build a platform for people to communicate through the virtual way, and information exchange. Where there is a communication, there is a debate and competition. Then those functional competitions will benefit the society as a whole.

CHINA Social Entrepreneur      link for the Chinese Social Entrepreneur foundation:http://www.youcheng.org/aboutus/english.html

When we talks about Social Entrepreneur, I feel that there are lots of them in foreign country but less in China. I am sure there are lot going on in China in recent years, and the most Inspiring Story from the Symposium on Social Entrepreneurship, talking about 1KG More, a social enterprise that implemented Voluntourism: combining backpacking with delivering books and other gifts for rural Chinese children.

Basically, they are selling “twin books”.  Twin books are a pair of selected books for children. If one book is sold in cities, another book will be donated to rural children. The owners of these two books will become a “twin”. Through the twin code in the book, the children in cities can find contact information of rural children on Twin Book’s website and make communication through letters with rural children.

It showed that “the twin book project sold over 2000 fairy story books in 2007 and more than 1000 rural students benefited from it. Now 1KG More has five full-time staff and a stable group of volunteers.” In April 2008, 1KG More registered as a company and aimed to operate as a social enterprise model.

Their Profit is generated for a better purpose which benefits the social as a whole. While charity has a limited number Government should courage “social entrepreneur” to function associated with charities. It will benefit the society as well as boosting the development of whole economy.

Here is the link for the school of social entrepreneur http://www.sse.org.uk/