![\"\"](\"https:\/\/blogs.ubc.ca\/mengluqian\/files\/2010\/12\/apple-logo-evolution1.jpg\" "\\"apple-logo-evolution1\\""){kind=logo}
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If I ask you to brainstorming something about apple, you may say: iphone,ipad, ipod..etc, I believe that the first\u00a0visual come in most people\u2019s mind will be the white big apple logo.\u00a0 Most of the time, our first perception of a brand is created by logo. Thus, logo is one of the most important virtual strategy which will help a company presents a brand. I recently working on the project of rebranding\u00a0 of the MBA society.\u00a0 Our first few meetings are all about the logo design. Thus remind me the topic about logo revolution.<\/p>\n
When I search for the logo revolution, I got bunch of logo changes in most of big brands. Why do they want to change logo??<\/p>\n
Take apple as an example, it change from the colourful apple to black and then be the pure white one. As we can see from apple, its logo changes along with the product development.\u00a0 White is the \u201cbrand color\u201d for apple. Recent years, apples\u2019s\u00a0 innovation oriented, delicate brand name and its white flagship products attracts increasing number of consumers in the electronic product market. The pure white logo exactly fits its innovated, delicate product and company image. \u00a0When I worked on the group on the design of MBA society\u2019s logo, the project manager first lead us think about what image this society create for pubic.\u00a0 The change made on the logo is along with the change in the company\u2019s image.\u00a0 Logo evolution is actually a company\u2019s change evolution.\u00a0 The one who position its product well on their target customers and choose the suitable logo for itself will win the war in the market .<\/p>\n
Apple logo history \u00a0(Appendix)<\/span><\/p>\n The original\u00a0logo<\/span><\/a>\u00a0was designed by Ron Wayne, who started Apple with Jobs and Woz in 1976. In 1977 White sold his portion of Apple back to Jobs and Woz when they incorporated. The image is a pen and ink illustration of Sir Issac Newton leaning against an apple tree with a portion of a William Wordsworth poem running around the border: \u201cNewton\u2026A mind forever voyaging through strange seas of thought\u2026alone\u201d\u009d (Prelude, Book III, Residence at Cambridge)<\/span><\/p>\n Steve Jobs decided to scrap this image because he felt that Wayne\u2019s\u00a0logo<\/span><\/a>\u00a0was too cerebral and not easily reproduced at small sizes. In 1977, with Wayne gone from the company, Jobs turned to the Regis McKenna Advertising Agency to produce a new, more iconic logo. After several attempts and variations (and a ton of money spent), the result was the most iconic of all Apple logos. The Rainbow Apple logo.<\/span><\/p>\n