As Apple continues its journey into technology advancement, new forms of promotions were also developed to take advantage of the medium created by Apple. Browsing through my fellow classmates’ blog posts, my friend Jenny’s blog caught my attention.
In her post, Jenny elaborated on a new type of promotion she came across that involves using I-Phone to see motion ads on a magazine. In addition, Jenny also discussed the effectiveness of such technology. In her analogy, Jenny has not only discussed how the iAD would be attractive to customers, she also elaborated on how this for of promotion can potentially prolong the product life cycle of printing advertising, not to mention the win-win situation when Apple cooperates with AXA to promote both the magazine and the I-Phone. Lastly Jenny also give a great insight into the potential risks involved with the new iAD technology including narrowed customer base and relative high cost to develop the technology.
Overal I think Jenny is effective in describing the benefit and cost of the iAD, however as I see advertisement I see the theory of AIDA in the promotion. Firstly when people see the advertisement they will be attracted by the iAD, next the information on the advertisement would interest magazine readers to see how it is like viewing the advertisement with I-Phone. Thirdly with more iAD being introduced both Apple and AXA would create a desire among readers and apple users to acquire both products which in the end led to the action of buying the I-Phone or subscribing to the magazine.