Advertisements, I believe, appear the most in our daily life as a type of mass media. For marketers, using Advertisement is a very common and effective way to promote their product and to communicate with consumers. We can see Ads in newspapers, on TVs, on buses, and on streets. As the amount of Ads are getting overwhelming and taking more and more of our living spaces, people are getting so used to see them everywhere that sometimes, we don’t even pay any attention to them. However, Ads sometimes can be really informative and helpful, while others are misleading and deceptive.
In my friend, Sylvia’s blog, she talked about the commercial of Coca-Cola’s product, Vitaminwater.This Ads was eventually terminated in Britain as they consider it to be misleading for its exceeded sugar content. She argued that while companies use advertisements to communicate with consumers, they have to keep them “true, healthy, and nutritious.”
I definitely agree with her opinion and I found her “true, healthy and nutritious” description very appealing.
First, commercials have to be true. Think about how you may feel if you are fooled. If consumers find out that the information from the advertisement is false, negative consumer behavior will result. People may stop buying the product or even spread bad words about the company.
Also, it is very important that the commercials are healthy. Not just their products to be healthy, but also the ads themselves. They have to to convey positive and motivative meanings. Consumers behavior can be influenced by their perception and attitude. Therefore, a “healthy” advertisement may make consumers to perceive the product to be health and like the product.
Finally, they have to be “nutritious.” This means that the information they are communicating should be helpful and rich. In the advertisement, important aspects of the product of service should be showed. Any wrong demonstration or instructions should be avoid to prevent it to be misleading.
Therefore, Sylvia’s definition about a good advertisement is very accurate and representative. And it is very important that marketing ads should be “true, healthy, and nutritious.”
Sylvia’s Bolg: https://blogs.ubc.ca/tianzhulei/
