In Common 101, I have learned about the theory of disruptive innovation. When we discussed about examples of disruptive innovation, digital camera was the first thing that came into my mind. This innovation has destroyed traditional film industry totally. Kodak is the most representative example.

In 2012, Kodak, the king of the film kingdom, filed for bankruptcy protection because the rise of digital industry took over the traditional film market. The more unbelievable thing is that Kodak was the first to develop digital camera. However, this new product was dropped to protect Kodak’s photographic film business. As a result, this abandoned technology brought the film industry huge destruction.

Disruptive innovations can become a huge threat although they may only occupy a small market at the initial stage. Therefore, companies ought not to stop making progress and innovating. From my perspective, companies should invest some of their profit in innovation since a valuable innovation can become a company’s unique selling point and give the company competitive advantages.

Grasping the trend of market and keeping innovative ability are ways to survive in competitions.