Market segmentation is a situation where humans try to fit other humans into broad categories. I think it must be almost fundamentally human to want to categorize for\u00a0efficiency; it seems to be the most logical thing to do to approach a problem of mass appeal.<\/p>\n
I think this is a decent idea, especially in the past where there wasn’t much available about each of your customers, but today, I think we need a more realistic way of telling us how each person buys. Rather than market segments, I think we actually exist in social segments; groups, cliques, socio-economic, levels. People who pursue the same interests and go to the same places generally have the same interests, and too a far degree, are probably more likely to buy the same kind of thing.<\/p>\n
The market segmentation strategy as it stands seems to be hinged to one variable, increasing the number of variables until a comprehensive “portfolio” of \u00a0consumer interests can be created. I think this iprocess yields results, but it is not quite as much “fitting” to the customer, as trying to see his purchase habits, and become the next one. I think the next logical step for this system is for a product to cater to a subculture of humans, as opposed to trying and guessing their next purchase from just their old recipts.<\/p>\n","protected":false},"excerpt":{"rendered":"
Market segmentation is a situation where humans try to fit other humans into broad categories. I think it must be almost fundamentally human to want to categorize for\u00a0efficiency; it seems to be the most logical thing to do to approach a problem of mass appeal. I think this is a decent idea, especially in the […]<\/p>\n","protected":false},"author":1604,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/users\/1604"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":50,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/posts\/48\/revisions\/50"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}