{"id":51,"date":"2011-11-12T08:42:04","date_gmt":"2011-11-12T16:42:04","guid":{"rendered":"https:\/\/blogs.ubc.ca\/menon\/?p=51"},"modified":"2011-11-14T08:53:51","modified_gmt":"2011-11-14T16:53:51","slug":"the-4-ps","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/menon\/2011\/11\/12\/the-4-ps\/","title":{"rendered":"The 4 P&#8217;s"},"content":{"rendered":"<p>This time, we had to discuss the 4 P&#8217;s of Marketing: Product, Promotion, Price, and Place. Although in and of themselves, there are practically fields of knowledge we would have to discuss in order to get into each one thoroughly, I&#8217;d rather focus on the most important thing about this combination: the overlap that is the target market:<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"4 Ps\" src=\"http:\/\/candicebeever.files.wordpress.com\/2011\/01\/four_principles_of_the_mark.gif\" alt=\"\" width=\"500\" height=\"500\" \/><\/p>\n<p>The overlap has een noted in nearly every diagram, but in some, it is curiously absent, instead showing the 4 Ps being answered by the 4 &#8220;Solutions&#8221;. This \u00a0is a fundamental shift in approach the problem; do we tackle the variables, or do we tackle the segment they provide? To most, this might be one and the same fight, how else do you tackle a market without knowing each of the variables, but to me, it represents two very different approaches.<\/p>\n<p>It is not just a question of priorities or influence, its a matter of who matters more; the results, or the functions that act on the data. I personally think that the results are the most important part of the 4P approach; tackling each variable one by one is not just shallow, its risky, but I can see why its more comfortable; scientific even. However, we have to remember that even in science, \u00a0it is the results we choose to analyze with our tests, not the tests themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This time, we had to discuss the 4 P&#8217;s of Marketing: Product, Promotion, Price, and Place. Although in and of themselves, there are practically fields of knowledge we would have to discuss in order to get into each one thoroughly, I&#8217;d rather focus on the most important thing about this combination: the overlap that is [&hellip;]<\/p>\n","protected":false},"author":1604,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/users\/1604"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/posts\/51\/revisions\/52"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/menon\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}