There is hardly a definite recipe for how to make the perfect speech, but there are tools that can help you improve and boost your speech abilities.  One of the tools that can be helpful when developing and aligning your company voice is the concept called TED. TED is a concept where ‘Ideas worth spreading’ are filmed at two annual live events and afterwards get uploaded online at ted.com, so everyone can see them. Basically it is the world’s most fascinating thinkers and doers who are challenged to give the talk of their lives in under 20 minutes and TED’s goal is hereafter to give everyone on-demand access to the world’s most inspiring voices. As of November 2012, TED Talks have been viewed more than one billion times. On ted.com you can find online speeches about everything from brain activity to space exploration, management, architecture, health, culture and the moments that changed everything in a person’s life. Since the non-profit organization was founded in 1984 it has expanded with a multitude of initiatives. Hence when you see a video/event ending with an x, it means that it is arranged independently of the TED, but after TED concept. In addition a TedYouth channel and Youth events have become a part of the project.

These videos can be used for inspiration and as guidelines to improve your own speaker abilities, as well as for companies to elaborate a consistent and convincing voice. After looking through some of the most popular videos I find that there is a trend of humility, symbolic descriptions, emotional work, presence, personality and of course good advices in the videos. This can give you an idea of how to do a perfect speech online as well as offline. Maybe you should drop the Power Point and tell us something real, without a filter? Do not hide. Involve your audience. Speak to their hearts. Go home elevator speech and sandwich model. TED is here.