Month: February 2010

Ok so it is time to delve into real business – hockey: Olympic hockey. With the Olympics now in full swing the real competition begins today. Lets be honest, we wish the best for all of our athletes, but, if Canada doesn’t win gold in men’s hockey it won’t matter if we own the podium. In the minds of most, the Olympics will have been a loss. With the goaltender question now know – at least for the first two games, the conversation has to progress to the first real game, knock on wood, that Canada will be involved in – against the Americans. It is difficult to determine favorites and figure out whether the immense pressure on the Americans is an asset or more so a hindrance. Let us be honest, Atlas had it light.

With chemistry so difficult to develop in the short tournament existing pairings, most notably the intact San Jose line, may be one of Canada’s biggest advantages. Since the Summit Series this will likely be the most important hockey tournament in which Canada has ever taken part.

All I know is that I’ll be watching every moment.

Ólafur Arnalds: 1953

Musical inspiration for the post: begins lightly and slowly builds up into bliss.

Well this was quite a interesting Valentine’s Day. I spent a large portion o the day locked in a small room with three other guys: as much as it was enjoyable, not exactly the ideal situation. We were participating in the West Coast Case Competition at UBC. We were to analyze a case regarding Apple Inc. More specifically we were to determine whether to emphasize traditional, or more recent, Apple products. We were also supposed to determine how the unique retail strategy put in place by Apple could be used to further success.

We decided to emphasize more recent products such as the iPhone and iPod. This would be done through a product extension strategy and marketing strategies focused on these products. However, the intent was to use these products as a bettering ram of sorts to sell other products. By selling a cheaper warranty with guaranteed priority service individuals having purchased these products would be incited to go to Mac stores for repairs where they could be introduced to the ‘iLife’ as a whole.

There was also an element that focused on training the retail staff of partnering organizations in-house at Mac stores themselves.

Cut Copy: Lights and Music

Musical Inspiration for this post.