With the ghost of a smile on his face

An interesting recent PR and marketing campaign has been that of BC Salmon Facts: an initiative intending to change the opinions of the BC public regarding the farmed salmon industry. The TV, print, and online campaign is being funded by a conglomerate of companies within the industry. As ‘BC Salmon Facts’ (the moderator of the […]

I simply wanted to take the opportunity of this first blog post in order to apply concepts of value-based marketing in a business-to-business (B2B) environment. Although a number of the underlying tactics are similar regardless of weather the target audience is an individual or a business, the preferred means of diffusing information in a B2B […]