With the ghost of a smile on his face

This post was largely inspired by Malcolm Gladwell’s recent New Yorker article – Small Change: why the revolution will not be tweeted. In this article Gladwell comprehensively undermines the notion that new mediums in themselves – twitter, facebook, blogs, or other are able to drive, to initiate meaningful societal change. The resultant ‘weak ties’ diminish […]

The literary publishing industry is in a difficult spot: a Porter’s analysis should not be required for either explanation or justification. E-reader sales are heating up, the general public appears to be spending an ever-decreasing portion of their time reading, and the notion of personal libraries packed with expensive hardcovers appears, for my generation at […]

At his moment I would like to take a brief look at the Full Press Vineyards marketing strategy. This has been an interesting and, in a manner, simple campaign. In the world of wine marketing, differentiation can be difficult. The options are just about endless, quality product is now coming from multiple continents, and the […]