With the ghost of a smile on his face

Well this was quite a interesting Valentine’s Day. I spent a large portion o the day locked in a small room with three other guys: as much as it was enjoyable, not exactly the ideal situation. We were participating in the West Coast Case Competition at UBC. We were to analyze a case regarding Apple Inc. More specifically we were to determine whether to emphasize traditional, or more recent, Apple products. We were also supposed to determine how the unique retail strategy put in place by Apple could be used to further success.

We decided to emphasize more recent products such as the iPhone and iPod. This would be done through a product extension strategy and marketing strategies focused on these products. However, the intent was to use these products as a bettering ram of sorts to sell other products. By selling a cheaper warranty with guaranteed priority service individuals having purchased these products would be incited to go to Mac stores for repairs where they could be introduced to the ‘iLife’ as a whole.

There was also an element that focused on training the retail staff of partnering organizations in-house at Mac stores themselves.

Cut Copy: Lights and Music

Musical Inspiration for this post.