In Hannah’s blog she talks about the “brand” of Europe, likewise as an individual you also have a personal brand. Your personal brand is the way that others perceive you, your public image.
The powerful personal brand Trevor Linden built for himself as one of the most popular Canucks, through his actions on and off the ice, has led to his success post-retirement.
Trevor Linden’s authenticity is evident when looking at his involvement with local charities throughout the years and his numerous contributions to enriching lives in the community. Fellow players in the NHL recognized this when they awarded him the NHL Foundation Player Award, and even more recently he was honoured with the Order of Canada. “With Linden being Linden and every move he makes, including dabbling in real estate development, still in the public eye, he has to be cautious using the Linden brand.“ His transparency and high visibility has led to the creation of a strong public image.
This has resulted in the success of Club 16 Trevor Linden Fitness. People want to purchase from someone they feel they know, like, trust; someone like Trevor Linden.