Entrepreneurship is all about innovation: creating new products, production methods, markets and forms of organization.
Panty by Post is an online subscription-based business that provides users with panties delivered via mail monthly in an attractive package. Vancouver-based and owner Natalie Grunberg was able to take a simple concept and turn it into a profitable business that has customers worldwide in a short amount of time. Sales have doubled every year and with the influx of interest, talks of expansion aren’t far behind. While undergarments are a taboo topic and a mailing service of this type, even more, Grunberg was able to take a calculated risk and turn it into a successful venture. Panty by Post’s innovation comes from tapping into the online market and filling the consumers needs in a unconventional way which gives it the competitive advantage in this unique business process.