I was reading through Drew’s marketing minute blog when this post struck a chord with me: http://www.drewsmarketingminute.com/2011/10/do-you-take-yourself-seriously.html. I am a believer that people should not take life too seriously (apparently at McLellan Marketing Group they feel the same way) and this post inspired me to reflect on how much more enjoyable things are when they are fun. I looked at these plane designs from Kalula Airlines, out of South Africa, and they are awesome! This is taking innovation in a new direction. (Pay attention to each individual label on the planes)

Something is to be said about simple clever humor, esepcially in a marketing sense. This is up their with the Old Spice Manly Man campaign. Companies who are able to show a sense of humor deserve full marks in an oft overly serious world, and espeically in an industry that has become WAY too serious. These pictures further brought me to reflect on life as a whole. Life is so much more fun and memorable when you have a smile on your face. Who has many memories for their daily grind? For the nose to the books hardworking moments? I don’t! I do these things because they are all part of the process that is my life, and are leading me down my path; however, it is the moments in life that bring fun, excitement, smiles, and laughter that make life enjoyable. I think a quality marketing campaign can involve the ability to tap into that emotion. Life doesn’t always have to be so serious.

Now when I think of airlines I’m going to think of Kulula and how they made me laugh. It is a quality way to differentiate yourself from your competitors! I almost want to fly with these guys just for the experience.