The first images conjured up when one thinks of fashion are wafer thin models, strutting over the catwalk sporting the newest, most expensive, and often strange concepts presented by the fashion elite.
The company in focus, however, has changed the world of fashion and made it accessible to many of its devout followers. Zara has revolutionized the way we shop through it’s fast acting retail strategy, and by doing so has profited where others, like HBC, have failed.
Zara’s avid fashion analysts, affordable assembly methods, and responsive business structure allow it to quickly adapt to shifting trends in the industry while maintaining affordable prices. This opens the company up to the vast market of the everyday common person, and nearly unrelenting demand as long as trends keep changing.
However, there is concern that this business model will wear out as Zaras consumer base grows older, and richer, and moves onto an older “look” when compared to Zara’s young and hip image. The fear is, the aging consumer will look for pricier, better quality items from convenient department stores, rather than spend the time to find the better deal.
Although this might be true, A whole new wave of lower income consumers are rising through the years (AKA teenagers), and like the previous generation, they enjoy the cheap prices enjoyed by Zara and similar chains. From personal experience and knowledge, the market for Zara, H & M, and the like is far from endangered. These companies merely need to continue what they do best, not only to survive, but to thrive.
Tags: fashion · fast fashion · supply chain · zaraNo Comments
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