Confusion and disorientation wreak havoc among the millions of it’s early victims, millions more look on in terror as the approaching wave mercilessly and inevitably crashes towards them. Early forecasts say the catastrophe is irreversible.
Welcome to Facebook 2.0….Again.
For those of you who have already experienced the latest transformation of Facebook, my sincerest apologies. For those, such as I, who haven’t, brace yourselves.
From all indications, it has met with fierce opposition when confronted with its users, but as with previous encounters, the change strolls by with a whiff of arrogance and no shortage of disregard for it’s users.
Its seems almost stupid to think that a firm would disregard and ignore thier own customers, yet it can almost be interpreted this is Facebook’s strategy!
Facebook even hosts its own, user operated, opposition group “We Hate The New Facebook, so STOP CHANGING IT!!!,” as if it were to acknowledge their users, only to lift their nose, turn around and waddle off.
As the juggernaut of the social networking world, it is easy to see how Facebook can get away with their behavior, but ignoring your customers is not the most intelligent path to success, as showcased by the collapse of the once mighty American auto industry for example.
All it takes is one trendy competitor, with time for transferring users on their hands, and Facebook issuing possibly yet another change, to steal the current juggernaut’s thunder. Think Toyota and Honda’s compact hybrids cutting down GM and Chrysler’s massive SUVs.
The fact Facebook needs to realize, is that it needs to consider user feedback more extensively when considering another change, not just assuming users will abide. The golden age of Facebook will not last forever, sooner or later it will be overcome, and with their current policy, this will happen sooner rather than later.
Tags: change · customer feedback · facebook · new facebookNo Comments
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