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Don Cherry and his suits, marketing strategy?

Don Cherry has been the face of Hockey Night in Canada for as long as I can remember.  For all that time he has been known for the crazy suits that he wears during the show.  My question for you is, was this a planned marketing strategy? Or does Mr. Cherry just enjoy being the center of attention?

Personally I feel that the suits that Mr. Cherry wears are and have been a marketing strategy from the start.  I know people who watch his pre-game shows every Saturday just to see how outrageous he’s going to look.  For the most part it’s humorous, but essentially it’s original goal is being satisfied every time someone watches his show.  Lets be honest here, no one watches his show for his advice about hockey, because quite frankly he’s far from being a good analyst.

On top of this being a marketing strategy for Hockey Night in Canada, I think that Mr.Cherry has taken what was originally just a way to market the show, and used it to be the center of attention in the hockey world.

All in all, I think that Don Cherry’s suits are absolutely ridiculous, and I’m sure many people feel the same way.  But in that way it’s actually quite funny and that is why I believe that this is a great way for Hockey Night in Canada to have presented themselves.

By Michael Buchan

My name is Michael Buchan and I am a second years student at the Sauder School of Business. I was born in the States but moved back to Canada at a young age and am therefore West Vancouver. I am a very athletic individual, with ice hockey being my favorite sport, but i also snowboard, mountain bike, golf and do all water sports. (love water sports... so fun!)

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