The Bugatti Veyron is the worlds fastest production vehicle that is both street legal and available for purchase. Bugatti just released a new version of its already record holdingVeyron called the Super Sport. Some of its key features include a top speed of 430 km/hr, going from 0 – 160 km/hr in 2.5 seconds!! Or 0 – 400 km/hr in 50 seconds! The BugattiVeyron Super Sport has a mind blowing 1,200 horse power, and costs a base price of 1,912,500 Euros which translates to $2,685,915 US dollars. This vehicle is the definition of a luxury and in my mind is absolutely absurd. Although it is definitely awesome!
Looking at Bugatti’s company objectives when choosing a pricing strategy, it is evident that they are focused on a customer orientation and most definitely does not have a sales orientation. The Bugatti Veyron is not produced in mass quantities, but rather in the exact opposite. In the year 2005 only 5 cars were sold, in 2006 only 44 were sold, in 2007 only 83 were sold and in 2008 there were 172 sold for a total of 304 vehicles. Every year the production has increased exponentially but is still considered to have very few sales. In this sense it could be considered a prestige product in that anyone who is buying a Veyron is spending roughly $2. 5 million USD, which can only really be classified as an effort to obtain greater status with increased exclusivity.
Essentially the Bugatti Veyron Super Sport is the most outrageous car in history. The scary thing about it is that we have gotten to a point where one car can have the most outrageous technology within it. Whats going to happen within the next decade? The thought is practically unfathomable.
The worlds fastest production vehicle before the Bugatti Veyron was released was theMclaren F1. In this video the Bugatti Veyron is put up against the Mclaren F1 for the first time. The results are unbelievable. For any car lover, this video below is a must watch.
