{"id":1,"date":"2010-09-23T20:20:21","date_gmt":"2010-09-23T20:20:21","guid":{"rendered":"https:\/\/blogs.ubc.ca\/michaelbuchan\/?p=1"},"modified":"2010-09-23T18:50:50","modified_gmt":"2010-09-24T02:50:50","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/michaelbuchan\/2010\/09\/23\/hello-world\/","title":{"rendered":"&#8220;Be Stupid&#8230;?&#8221;"},"content":{"rendered":"<p>The clothing brand Diesel\u2019s \u201cBe Stupid\u201d ad campaign is stupid.\u00a0 They are marketing themselves and their clothing by putting quotes like \u201cstupid is spreading\u201d and \u201cthink less. Stupid more.\u201d In bold letters.\u00a0 It simply doesn\u2019t make sense. These advertisements are in my opinion putting a damper on both their company and therefore their sales.\u00a0 If I were to relate this to class and talk about this campaign and the 4 P\u2019s, one of those P\u2019s is promotion.\u00a0 From seeing these ads around, diesel is promoting themselves as stupid? Is that really in their best interest?\u00a0 I\u2019m not even sure who their target market is with this campaign.\u00a0 Are they implying that our generation is stupid?\u00a0<\/p>\n<p>In my opinion, I think this marketing campaign is beyond being a smart ad campaign.\u00a0 I have seen these advertisements much too often and every time I look at them it makes me turn against buying their product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The clothing brand Diesel\u2019s \u201cBe Stupid\u201d ad campaign is stupid.\u00a0 They are marketing themselves and their clothing by putting quotes like \u201cstupid is spreading\u201d and \u201cthink less. Stupid more.\u201d In bold letters.\u00a0 It simply doesn\u2019t make sense. These advertisements are in my opinion putting a damper on both their company and therefore their sales.\u00a0 If [&hellip;]<\/p>\n","protected":false},"author":4216,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/users\/4216"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":4,"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/posts\/1\/revisions\/4"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelbuchan\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}