In this article, Randall Rothenburg looks into the differences between the west coast–the sector that develops products to sell–and the east coast–the sector that develops advertisements for those products. This separation showed during the Interactive Advertising Bureau, which brought together innovative minds in advertising and business.

The west coast tends to simply produce appealing product to the customer and that will automatically bring in revenue. The east coast on the other hand, uses a more conservative approach in which 30-second commercials and billboards are used to advertise. Both sides are innovative, but they are not working together.

As we’ve discussed in class, businesses require communication among many different sectors if they want to be successful. Thus, if these businesses want to progress, they need to communicate between not only consumers and suppliers, but between the product and the business model. While there may be personal benefits to privatizing information, being able to communicate, especially in advertising, is what helps businesses really connect with their consumers and have synergy within the company.