{"id":31,"date":"2012-11-14T00:37:42","date_gmt":"2012-11-14T07:37:42","guid":{"rendered":"https:\/\/blogs.ubc.ca\/michaelchang\/?p=31"},"modified":"2012-11-18T22:49:21","modified_gmt":"2012-11-19T05:49:21","slug":"gopro","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/michaelchang\/2012\/11\/14\/gopro\/","title":{"rendered":"GoPro&#8217;s Marketing and Why it Works."},"content":{"rendered":"<p>The GoPro brand started with only eight employees in 2009 and has grown into an industry leader with over 230 employees and a revenue of $250 million after just two years. While GoPro has been around for a decade, only recently has it become popular among consumers.<\/p>\n<p>What sets GoPro apart from other cameras?<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/A3PDXmYoF5U\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>Two things set GoPro&#8217;s apart from other cameras: size and quality. These two things allow for a variety of different uses that satisfy many consumers. As Woodson states,\u00a0<a href=\"http:\/\/skiingbusiness.com\/13670\/profiles\/how-gopro-became-a-market-leader\/\">\u201cIt\u2019s becoming the norm to document more and more of our lives,\u201d<\/a> and GoPro is taking advantage of this new norm. Since the camera is so small, it can be put practically anywhere.<\/p>\n<p>Consumers though, don&#8217;t have to jump of cliffs or fly through the sky in order to use a GoPro. The company has made sure that its number one goal is to provide consumers with content. No matter what use&#8211;some people have used it for weddings&#8211;<a href=\"http:\/\/www.businessweek.com\/articles\/2012-10-17\/gopro-widens-the-view-of-its-customer-base\">GoPro wants its consumers to film freely and share their content<\/a> on outlets like <a href=\"https:\/\/www.youtube.com\/user\/GoProCamera\">Youtube<\/a>.<\/p>\n<p>GoPro&#8217;s marketing strategy then, provides not only a solid product, but a strong costumer-company relationship.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The GoPro brand started with only eight employees in 2009 and has grown into an industry leader with over 230 employees and a revenue of $250 million after just two years. While GoPro has been around for a decade, only &hellip; <a href=\"https:\/\/blogs.ubc.ca\/michaelchang\/2012\/11\/14\/gopro\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14681,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/users\/14681"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":11,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":57,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/posts\/31\/revisions\/57"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}