{"id":40,"date":"2012-11-17T19:47:23","date_gmt":"2012-11-18T02:47:23","guid":{"rendered":"https:\/\/blogs.ubc.ca\/michaelchang\/?p=40"},"modified":"2012-11-19T03:37:46","modified_gmt":"2012-11-19T10:37:46","slug":"bye-bye-hostess","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/michaelchang\/2012\/11\/17\/bye-bye-hostess\/","title":{"rendered":"Bye Bye Hostess!"},"content":{"rendered":"<p>Everybody knows Hostess for Twinkies&#8211;the delicious but unhealthy cream filled pastry. So, when I saw that <a href=\"http:\/\/www.businessinsider.com\/how-workers-and-management-both-caused-the-fall-of-hostess-2012-11\">Hostess had gone out of business<\/a>, at first I was\u00a0surprised. But then I realized how changes in market behavior have made Hostess less and less popular.<\/p>\n<p>Michael Kelley of Business Insider notes a variety of problems the Hostess brand had before its demise. These problems though, arose from changing times and its inability to adapt.<\/p>\n<p>Now, both the cost of labor and ingredients skyrocketed. Especially since the company had bargaining agreements with 12 unions, they were paying off a lot of their earnings rather than taking in profit.<\/p>\n<p>The main problem though, is the changes in consumer preferences. As of late, Twinkies has developed a poor brand image in which consumers have put Twinkies and unhealthiness hand in hand. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Twinkie\">Twinkies represent 13% of the daily recommended saturated fat intake<\/a>\u00a0and is made of up 42% sugars, 21% complex carbohydrates, and 11% fat.<\/p>\n<p><a href=\"http:\/\/www.jplcreative.com\/blog\/index.php\/2012\/01\/19\/how-marketing-can-save-the-twinkie\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/ca.eonline.com\/eol_images\/Entire_Site\/20121016\/560.twinkies.cm.111612.jpg\" alt=\"\" width=\"560\" height=\"415\" \/><\/a><\/p>\n<p>Now, with many consumers looking to have a healthier diet as well as healthier substitutes, Hostess and its products have become out of taste.<\/p>\n<p>With this, I wonder how a brand may survive when their product goes out of taste or style. How do these companies adapt?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everybody knows Hostess for Twinkies&#8211;the delicious but unhealthy cream filled pastry. So, when I saw that Hostess had gone out of business, at first I was\u00a0surprised. But then I realized how changes in market behavior have made Hostess less and &hellip; <a href=\"https:\/\/blogs.ubc.ca\/michaelchang\/2012\/11\/17\/bye-bye-hostess\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14681,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/users\/14681"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":69,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/posts\/40\/revisions\/69"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michaelchang\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}